February saw pub group Punch launch its first free workshop, aimed at educating its Publicans about the Campaign for Real Ale (CAMRA) and how to get the most out of their local CAMRA branch.
Held on Thursday 23 February from 10am till 1:30pm, the event was created by CAMRA National Director, Brett Laniosh, and took place at the Coach & Horses in Harvington.
The workshop, a trial event, was attended by 10 Punch Publicans and provided important insight into CAMRA as an organisation and what members are looking for from their local branch. CAMRA promotes real ale in pubs and acts as the consumer’s champion in relation to the UK and European beer and drinks industry. With over 185,000 members, it can be considered one of the most successful consumer campaigns ever.
The workshop gave participants valuable insights covering topics such as understanding the CAMRA branch structure and working with volunteers, the consumers’ view on what makes the perfect pub, how to get into The Good Beer Guide and how to promote pubs through CAMRA’s free online guide.
CAMRA National Director, Brett Laniosh, said: “There is a large untapped opportunity for publicans to utilise the vast range of material and trainers available from CAMRA at a local and national level. Many licensees are unaware of the free resources on offer to them and could miss out on vital hints, tips and takeaways that can improve their offering in their own pub. This workshop has been a great opportunity for them to gain understanding about the CAMRA movement and how its 185,000 members can help Publicans.”
Punch Publican, Roger from The Prince Albert, Stroud, adds: “I’m glad I attended the workshop and found it valuable. I’m passionate about the quality of cask ale so anything that helps to drive its success in my pub is welcome.”