Budweiser Brewing Group, a proud part of AB InBev, announce that the Ukraine’s most-loved beer brand, Chernigivske, will be available at participating Punch Pubs venues across the UK, to support humanitarian relief efforts in Ukraine.
Punch will be one of the first pub companies to stock Chernigivske beer, to further support the humanitarian relief efforts, with the business operating 1,300 pubs across the UK.
All Budweiser Brewing Group profits from the sale of Chernigivske go to Caritas International charity. This forms part of a wider initiative from AB InBev, who have pledged to donate at least $5 million to designated NGOs, worldwide, to support humanitarian relief efforts in Ukraine.
Punch will donate proceeds made on the sale of the beer to the Sanctuary Foundation, who are supporting potential sponsors, assisting the Government in the roll-out of the ‘Homes For Ukraine’ scheme, and resourcing individuals, community groups, churches, schools and businesses to build this vital provision for Ukrainian refugees.
Punch Publicans are also being encouraged to partner with and donate to the Sanctuary Foundation, with a number having already pledged their support to the Foundation or other Ukrainian charities as they look to play their part.
Cans of Chernigivske (4.8% ABV) feature the Ukrainian flag on their packaging.
The project is being led by Anna Rudenko, Marketing Director Chernigivske, Ukraine, who has been managing this initiative having relocated with part of her family two months ago. She said: “I’m proud that we can leverage our expertise, scale and ecosystem to support humanitarian relief efforts by introducing Chernigivske in the UK.”
Russell Danks, Marketing and Strategy Director for Punch Pubs & Co. said: “We’re delighted to partner with Budweiser Brewing Group on this brilliantly worthwhile project. I am proud that we are one of the first pub companies to stock Chernigivske beer. Our pubs have truly led the way; we have also partnered with the Sanctuary Foundation, which helps those seeking refuge in the UK following the horrors unfolding in Ukraine. These partnerships represent a symbolic standing against the war in Europe and meaningful response to those in crisis.”