Assist in developing and implementing the overall marketing strategy for Locals working collaboratively with internal teams to Inspire Those Moments. As a fundamental player of the marketing team, you will be at the forefront of supporting The Locals Concept. Working to create a commercial marketing plan that inspires, educates and activates solutions within The Locals Pubs in partnership with our Management Partners (MP). Taking the latest market insights & trends to develop marketing activations that deliver experiences that Delight Every Guest. We always think big, innovative & commercially, through a Thriving Together Mindset. This is an epic role within a fast-paced and forward-thinking team, working together to deliver industry leading marketing support across The Locals concept. A flair for digital marketing, the role will work closely with our Digital & Creative team to develop & implement digital marketing plans to target, engage guests and drive sales growth across pubs within Locals. We want your ideas, disruption & positive solutions to really shake things up!
Benefits:
• Competitive salary
• Permanent hybrid-based contract
• Car Allowance
• Pension and life assurance
• Single Private Healthcare Option
• Performance based bonus
• 25 Days, holidays, plus bank holidays and the option to buy and sell
• Career progression and development opportunities
• Subsidised staff canteen
• Pay Day Drinks
• On-site Training Academies
• Free parking
• Well-being benefits and Employee Assistance Programme
• Retail and Leisure Discount Scheme
• Pub Discount Scheme
• Long Service Awards
We Believe In Thriving Together
Our business is rooted in partnership and shared success. We recognise excellent performance and celebrate personal wins. We are a business that empowers our People, Publicans and Management Partners to be the best they can be because by working together, we thrive together.
We Believe In Doing Well By Doing Good
It’s not only what you do, but how you do it that matters. At Punch, positive performance is driven by building trust through open communication and transparency and by putting the needs of people, planet and pub first.
We Believe In Pride In Our Stride
Our people are what make us. We encourage our Punch family to take pride in their differences, show up as themselves and be unafraid to make things happen and make their mark in the world.
We Believe In Delighting Every Guest
We’re passionate about hospitality and dedicated to creating exceptional guest experiences that matter. Working together to grow successful pubs, we provide unwavering support that empowers our Publicans and Management Partners to do their best work, ensuring the happiness of every guest.
Accountabilities:
Delighting Every Guest
• Working closely with the Head Of Marketing for Locals to create and implement campaigns that attract guests and drive revenue.
• Support in the creation, maintain and implementation of the Marketing Sales Framework for Locals.
• Assist in the planning and execution of marketing campaigns using the Locals sales framework to focus on food & drink offering, ensuring the right proposition & right pub.
• Utilising data from our Insights team to understand guest trends, operational understanding and concept development from our retail offering.
• Collaborate with the wider marketing teams to develop toolkits, activations and initiatives that are delivered through the annual commercial calendar.
• Act as the marketing lead for all investments ensuring all opening marketing collateral lands correctly and on time and the guest journey is implemented and brought to life in every recently invested business.
• Be the guardian of The Locals concepts to ensure they align to DNA Concept on a page
• Maintain and be accountable for all timelines / deadlines regarding marketing activity/campaigns.
• Support the creation of marketing plans and budgets.
• Assist in the planning and execution of marketing campaigns across various channels (e.g., digital, print, events).
• Coordinate with internal and external stakeholders to ensure smooth campaign execution.
• Monitor campaign performance and provide feedback to the all key stakeholders including line manager
• Coordinate marketing-related administrative tasks (e.g., vendor management, budget tracking).
• Be the expert in Locals competitors, building comprehensive knowledge to ensure Locals activity stays ahead of the competitor set and provide regular feedback on competitor changes to all key stakeholders.
Pride In Our Stride
• Work with the Insights Team to understand the analysis that give marketing in Locals rigor and measurable objectives, providing category data & performance insight to drive overall margin performance.
• Work with the Marketing team to supporting when briefing operations teams to ensure consistency of execution, whilst driving constant implementation throughout the delivery all national campaigns, toolkits, activations and initiatives.
• Support in the development and execution of comprehensive social media marketing strategies aligned with overall marketing objectives for Locals to ensure consistency, engagement and strong social media presence across all campaigns.
• Utilise every opportunity to drive growth to support the Punch investment strategy by delivering marketing expertise that aims to Delight Every Guest
Doing Well By Doing Good
• Establish trust and confidence across the business so that they become advocates of the support delivered to our segments and are engaged to ensure excellence surrounding operational implementation.
• Deliver on your commitments with energy and enthusiasm.
• Ensure operations teams have good knowledge of standards & are provided with tools & templates to ensure retail discipline across our estate.
• Effectively communicate outputs with a sense of energy and enthusiasm to motivate and inspire.
Thriving Together
• Work closely with operations and property teams to ensure concept/brand guidelines are being adhered to according to the latest concept and segmentation guides.
• Ensure relevant stakeholders take ownership of their work streams so the projects progress in timely manner.
• Demonstrate inclusive working behaviours with every field and support centre function.
• Utilise the expertise within Punch to guide, inform and innovate.
• Generate enthusiasm and a positive attitude with a sense of fun.
• Ensure effective working relationships with the Launch Team to ensure first class delivery of each retail opening
Technical Competencies / Professional Expertise:
Competency Requirements:
Striving for Success
Self Confidence
Commercial Acumen
Customer Orientation
Understanding People and Working in Teams
Planning and Organising
Communication and Influencing
Delivering Success
Flexibility
Technical Competencies:
Customer focused with a real passion for meeting the customers’ expectations
Current driving licence
Confidence in presenting information to large, varied audiences
Competent in Microsoft Office packages, i.e. PowerPoint, Word, Excel
Key Relationships:
• Head of Marketing Locals
• Assistant Marketing Manager Locals & L&T
• Digital & Creative Team
• Food & Drinks Team
• Commercial Team
• Operations Team
• Insights Team
• Finance Team
• PR and Comms team
• Operations including OMs, Head of Operations and Operations Director
• Training & Development team
Closing date: Sunday 21st September 2025