Punch Pubs brewing positivity with People’s Captain
Independent pub operator Punch Pubs & Co has teamed up with the brewer of award-winning craft beers, People’s Captain, to not only offer a great-tasting craft beer but also help improve mental health in communities up and down the UK.
Punch Pubs is committed to Doing Well by Doing Good – improving lives and communities with pubs at their heart – and its new partnership with People’s Captain is doing just that, using the power of beer and the local to bring people together.
Greg Bateman – a professional rugby player currently playing for Newport Gwent Dragons and previously of Leicester Tigers and Exeter Chiefs – began brewing beer as a hobby, but after a difficult period of mental health struggles, he had a life-changing beer with a best mate.
And Greg isn’t alone. Every year, one in four people in England struggle with their mental health. Combined with the challenges of Covid-19, the need for support has never been greater. Despite this, only one in eight find the treatment they need to get better, stronger and feel good again.
So, from working with local craft breweries and rugby clubs, Greg set his eyes on something much bigger – helping build social connections through stronger communities, exciting beers and positive social impact – through People’s Captain.
Some of our most meaningful conversations happen over a pint, and with Punch pubs famous for being at the hearts of their communities – safe places where people can start great conversations – it’s a match made in heaven.
As well as stocking Legend APA – a session American Pale Ale 10% of the proceeds from which will go to People’s Captain Foundation – pubs will be hosting beer tasting fundraisers to raise money for some amazing mental health initiatives in the UK.
Punch is also supporting the launch of this partnership through a live webinar for Punch people to taste the beers and learn more about People’s Captain’s message of brewing positivity and empowering people on asking better questions. The webinar will also link up with the Licensed Trade Charity to promote its mental health training sessions available to anyone within the licensed industry, helping Punch Publicans and people to learn more about mental wellbeing and how to deal with difficult conversations within their teams.
Punch Pubs & Co’s Marketing and Strategy Director, Russell Danks, says, “Doing Well by Doing Good underpins everything we do here at Punch, so we couldn’t be prouder to join up with People’s Captain and offer even more support to our pubs, teams and local communities – especially at such a critical time for mental health in the UK.”
Peoples Captain Greg Bateman says, “We’re delighted that Punch Pubs & Co want to be part of the change we want to make. Their drive to keep making the pubs the heart of the community aligns perfectly with the impact we’re trying to make. We know that the pub should be the perfect place for people to check in on one another and make the kind of positive social impact we’re so passionate about.”
