Punch is delighted to announce the return of its hugely popular free pint promotion, in partnership with HEINEKEN. With up to 900 pubs taking part in the promotion and 80,000 pints available to give away, it will be the biggest Punch has run to date.
The offer will run from 15th – 28th August 2016. It is open to all Punch Publicans who sell the HEINEKEN brands Strongbow Original, John Smith’s Extra Smooth and Kronenbourg 1664; with the aim of helping to build their businesses and encourage footfall.
Customers can easily redeem their free pint thanks to a simple step-by-step process by visiting the webpage www.freedrinkpubs.co.uk on their mobile phone or tablet, signing up and receiving an email with following instructions. Once a customer has received their free drink voucher they will be able to redeem this using their phone or tablet at a participating Punch pub (one pint of Strongbow Original, John Smith’s Extra Smooth or Kronenbourg 1664 per customer).
Stephen Martin, Category Manager at Punch, said: “We are pleased to announce our second free pint promotion for 2016, following on from our hugely successful offer in May where over 13,000 pints were redeemed across 850 pubs.
“This promotion is clearly a useful tool for Publicans to reach out to their communities, and encourage new customers into the pubs with 99% of Publicans surveyed who took part in the previous free promotion saying they would be willing to take part in similar activity. Also, of those surveyed, 61% said that they found that new customers came to their pub thanks to the promotion.”
Paul Gordon, Trade Marketing Manager at HEINEKEN, adds, “At HEINEKEN we are committed to helping our customers grow their businesses and we’re delighted to be partnering with Punch on this promotion that will help Punch Publicans build their businesses and attract new customers.”